For website owners whose primary goal is to rank as high up on search engine results pages as possible (top 3), matters of web design are of utmost importance. To be precise, having a responsive web design in place is critical. There are plenty of benefits of responsive web design that website owners should aware of. These benefits have made using responsive website designs a crucial part of modern day SEO.
Herein we will explore some of the benefits to give you an understanding of the benefits you stand to gain by using responsive web design.
1. Enhances Mobile And Tablet User Experience
Since 2014, more people are accessing the internet using mobile devices when compared to desktop computers. As such, website owners need to ensure that their mobile traffic enjoys a stellar user experience. This will cater to the needs of a large proportion of their traffic – the mobile devices users.
2. Responsive Web Designs Simplify Development
While traditionally, mobile users were redirected to a mobile-optimized version of the website, responsive websites allow one site to be used regardless of the devices in questions. As such, website owners do not need to develop two separate sites, a process that is both time-consuming and tedious. Responsive web design is a one-size-fits-all device, which bodes well for reduced website development costs.
3. It Allows Users TO Make Use Of Your Website With Emerging Devices
With the advent of smart TVs and other such intelligent devices, users are accessing the internet using new devices that traditional website designs do not take into consideration. For instance, with the extra-large user interface offered by smart TVs, traditional website designs might find it difficult to render. On the other hand, the fluidity and flexibility that comes with responsive website designs allow users to make use of new emerging communication technologies/devices.
4. Improves The Performance Of The Website
Responsive website designs are renowned for improved website performance. Regardless of the metrics, you take into consideration – bounce rates, conversions, load speeds, SEO performance, etc. – a website with a responsive design will outperform a similar site with a static and more restrictive design. Responsive web design has a lower bounce rate, higher conversions, and load much faster. These particular set of benefits are among the top benefits of responsive web design that should convince every website owner to go the responsive website design route if they have not yet.