Are you looking for a website design guide for 2019? Want to improve your website? If you answered yes to any of these questions, then continue reading. When it comes to creating successful websites that engage visitors and convert them into customers, you need to pay close attention to the actual design of your site. If you don’t, then you can get thousands of visitors, but they won’t convert. So, in this article, we will look at a few tips and guidelines that will make your website more effective.
First of all, the style of the website is imperative. The last thing you want to do is have an outdated or old theme that looks like a website from the ’90s. Instead, you should opt for a modern and clean looking theme that is relatively simple. When there are too many design elements, it can distract the visitor and even make them click away from your site. Your website’s design should complement and enhance the information on your site and not overpower it. Any site copy should be very straight forward with calls to action to encourage your readers to act quickly on offers. To ensure that your website does not get hit with a duplicate content penalty, make sure to check Copyscape and use Grammarly for editing your content.
Next, if your website was designed to sell products or services, then you should show a great deal of social proof on your site. This includes testimonials, reviews as well as highlight how many social media shares, likes or media mentions that you have. This will subconsciously make new users to your site more interested in your product or service, and they will be more likely to buy. This is called conformity bias where basically if a group of people approves of something then other people will most likely be in support of it as well.
Another tip is that you should use pictures of real humans on your site because most people like to connect with other people and by using photographs of people, they will feel like they can connect with you or your website. However, it is essential that you don’t use stock photos since most people can quickly identify and tune these photos out.
Lastly, when building your site, you should make sure that it is as fast as possible. Page speed is, and a slow website will make people click away from your site, which will lead to a high bounce rate. Also a slow website with a high bounce rate will cause Google to reduce your rankings, resulting in less traffic.
In closing, this website design guide for 2019 has covered some of the most important elements to pay attention to when building a site. So, be sure to put them into action, and your site will be successful.